THE BUSINESS OF STRENGTH
Learn how to run a world class business.
powered by varsity house gym
TURN YOUR PASSION, INTO YOUR PROFESSION.
See for yourself firsthand how we coach our classes, create our marketing strategies, implement our operating systems. Learn how to cater to both high-level athletes and adults alike, all while delivering the ultimate customer experience. During your mentorship, you will sit in on team meetings, observe our classes, train with our athletes, sit on THE OWNERS HOTSEAT, and create your own vision/traction organizer for your gym. Develop all the essential tools you need to build your own million-dollar business and become a true Strength Entrepreneur™.
FOLLOW OUR BLUEPRINT TO SUCCESS!
The BUSINESS OF STRENGTH™ is a two-day business mentorship at one of the premier performance gyms in the country, Varsity House Gym. Owners Joe Riggio and Dan Goodman will guide you through everything it takes to run a multi-million dollar training facility. Learn the secrets of how they transformed Varsity House from a dingy garage gym to a world-class business.
DEFINE YOUR VISION & IMPLEMENT THE SYSTEMS TO REACH IT
8:00-8:30am – Registration. Meet & Greet.
8:30-9:00am – Turning your passion into a business. Introduction to Operations
9:00-9:30am – Creating an Experience not a Workout
9:30-10:30am – Take Coach Joe’s Class
10:30-11:00am – Review Class Structure and Coaching Score Card
11:00-12:00pm – Planning for Success. Creating the Vision, setting goals, and implementation
12:00-1:00pm – Lunch
1:00-2:00pm - Staffing & Payroll
2:00-3:30pm – Sales Systems. Defining your ideal client, on-ramping, retention, upsells, offering value.
3:30-4:30pm – Operating Systems. Systems make or break businesses!
4:30-5:00pm – Closing Remarks Q&A
"By most standards I run a pretty successful gym and business. The information I learned in the last 2 days, without question will make my business better. I am so excited to implement the strategies I have learned. If you own a gym or are looking to start one, you must attend the Business of Strength. Take it from somebody who has had success. This information will make you more money and provide a better experience for your members.” - Jay Collins, Owner: MaxEdge Fitness
"The Business of Strength was a learning experience that we will never forget. We picked up more knowledge in 2 days with the Varsity House team then we had in the last 2 years! It was an honor to sit down, train and just clown around with these Strength Entrepreneurs” - Kevin Kohan, Owner: HIT Fitness Warehouse
"Can't say enough about these guys at Varsity House... Hungry, Humble and Committed to Excellence. I had a blast learning from these world class leaders in the strength & conditioning. Thanks again for an Awesome Experience!” - Josh Mason, Owner: FAME Strength
HOW TO MARKET YOUR BRAND & DEVELOP A BETTER PRODUCT
8:00-8:30am – Breakfast & Introduction to Marketing
8:30-10:30am – GYM OWNER’S HOTSEAT. Get real time help for your gyms biggest issues.
10:30-11:30am – Marketing & Branding Your Business. Creating the marketing blueprint for success.
11:30-1:00pm – Training with our pro-athletes.
1:00-2:00pm – Lunch
2:00-3:00pm – Mock Sales & Giving the Ultimate Gym Tour.
3:00-4:30pm – Creating the Ultimate Training Experience. Product pricing, class schedule, coaching & cueing, and your culture.
4:30 -5:00pm – Closing Remarks Q&A
THE ULTIMATE ON-BOARDING KIT
Imagine this ... You walk into a gym for the first time to take your "free trial" class and you are thrown into a group with a dozen other people. You're scared, nervous, intimidated, maybe even completely turned off and ready to walk out. Sound familiar? If your on-board program consists of a "free trial" class that's little more than herding sheep or some discounted "trial membership" then you're doing it all wrong.
Check out the video below to hear Joe & Dan discuss how to facilitate and retain business with the ultimate on-boarding process:
Are you ready to take control of your on-boarding program and start making more money today? Download our FREE "Ultimate On-Boarding Kit" and build and retain a stronger gym community to make you more money!
Take your future into your own hands starting TODAY.
VARSITY HOUSE GYM
What do I need to bring?
We will be providing you with print materials and information, but a notebook or laptop for taking notes is suggested.
Will we be working out?
Do we really need to even answer this question? Of course we will be training, so make sure you bring proper gym apparel. We have a full service protein smoothie bar for any pre or post workout nutrition needs.
Where can I stay during the mentorship?
Varsity House is 30 minutes from New York City, and there are several hotels only minutes from the gym. Click HERE to find your preferred accommodations, but we recommend the Hilton Pearl River.
Will there be time to ask specific questions regarding my personal business goals?
Everyone will get a chance to sit in the "HOTSEAT" to address their specific needs.